Massy and Paris, 6 October 2021
Carrefour has announced an unprecedented partnership with Delipop to develop a new offering of robotic pedestrian drives. The first pickup point opened in Paris last week.
Carrefour: the first retailer to ever partner with Delipop
Carrefour has become the first retailer to team up with Delipop, a startup specialized in the logistical handling of e-commerce food orders, in order to develop its range of robotic pedestrian Drives. This partnership will be inaugurated by the opening of a first point at 194 avenue de Versailles in Paris in the 16th arrondissement, on 6 October.
A robotic pedestrian drive for easier shopping
This service will therefore develop local e-commerce close to customers, offering a choice of 15,000 product references available on carrefour.fr website. It will allow customers to pick up their orders placed on carrefour.fr on the same day, over a wide range of hours from 8am to 10pm, Monday to Saturday. Prepared in the Carrefour warehouse the orders will be delivered and stored at the Delipop collection point in lockers that respect the cold chain. Once the order has been placed, the customer receives a text message with a code associated with a 100% robotic locker allowing them to collect their basket in less than one or two minutes, depending on the order size.
First Delipop point at 194 avenue de Versailles in Paris
Carrefour extends its e-commerce offer
Carrefour is committed to accelerating its omnichannel strategy and has pledged to deploy 2 000 e-commerce points of sale by the end of 2021. Thanks to rapid pick-up, wide opening hours and new promotions each week, the pedestrian drive represents a time-saver for consumers and a genuine local service. According to a Cogision study, 44% of Parisians say they would be prepared to use a drive if it were located on their daily commute. A forerunner in the field of pedestrian drives since 2018, Carrefour group is attentive to consumer needs and is thus taking a new step in the implementation of its e-commerce plan with this ambitious new partnership on robotic drives.
About Carrefour in France
In France, Carrefour is present in 4 formats (hypermarket, supermarket, convenience, cash & carry) and more than 5,200 shops. For sixty years, Carrefour has been a partner in the daily lives of millions of customers, offering them a wide choice of products and services at the best price. To respond to new consumption patterns and make shopping easier for its customers, Carrefour is developing multi-channel solutions (e-commerce, Drive, Click and Collect, express delivery, mobile applications). Carrefour employs 105,000 people and welcomes more than 3 million customers every day in France.
For more information: www.carrefour.com (press room), www.carrefour.fr or follow us on Twitter: @CarrefourFrance, @GroupeCarrefour.
About Delipop France : 1000 Delipops till 2025
Delipop is a network of robotic click-and-collect drives (drive piétons) that will serve as multi-brand or single retailer pick-up points. Our locations will allow the customers to enjoy smooth, convenient and effortless experience in picking up their groceries ordered online, all just around the corner of where they live.
Delipop is planning to open 1000 Delipops within the next 5 years (300 locations in Paris and Ile de France and 700 in other areas of France). This will be an important step in (1) increasing the accessibility for the consumers, (2) boosting available number delivery slots and (3) helping our planet to breathe better. And we know it’s important - a recent study showed that 75% of Parisians say that global warming and the need to combat it - is an important topic for them.
For more information: www.delipop.fr or follow us on www.linkedin.com/company/delipop